Google Update March 2013 Panda Update & Penguin Update Coming Soon


Matt Cutts Announces Google Updates At SMX
On March 12, 2013 Matt Cutts head of web spam at Google, announced a panda update coming Friday March 15th or Monday March 18th in 2013. This will produce Google Panda Update #25. A suspected panda update may have occurred this past week as many webmasters were in webmaster world chatting about how many things have changed in the SERP’s.

Also announced is that the search quality team is currently working on a major Google Penguin Update coming very soon. This is regarded as a major update as many websites will be affected. This will produce the Penguin 4 update we have been waiting for.

March 11, 2013 Changes
Changes that occurred included sites like yellow pages ranking above original sites that have a link from the yellow pages website. I noticed this as well in some niches and sites like yelp and yellow pages ranking above sites that should be ranking above these somewhat “directory” websites. Doesn’t make much sense at all that Google would rank a “directory” type-site above results that deserve to be there. Especially because Google de-valued links from directories in the past.

Other changes include websites stealing images and ranking above websites that were the original creator of the image in Google image search. This should definitely not be happening and seems to be an error on Google’s part in their image search tools. Seems like they are still toying with this image search algorithm as many changes were recently made to the whole display of this portion of Google search.

One more noticeable occurrence during this time period is that webmasters noticed websites with stolen content ranking above originators of this content. Another big no no for Google as they defend that the originator will always be rewarded over the copier. Well this doesn’t seem to be the case and is very unfair, as originators should always be rewarded for their hard work in producing original content.

Link Networks Being Manually Targeted
Big announcement last week that Google is manually targeting link networks and really cracking down hard in 2013 on these types of sites. Many adverse affects will happen if your site is getting links from these link networks. Even if a site that links to you that is caught for having a link on these networks will affect your site as well. Be on the look out for link devaluation to your site and fix it accordingly with high quality links. Matt Cutts explain that these penalties are for clear cut cases and that webmaster guidelines are very straight forward in what is expected from a website.

Google Quality Raters
In other news Google has given insight to its quality rater system. This is where real live people grade websites in accordance with user experience. It is said to not have a direct affect on algorithms, but is used when pushing out Google updates to an extent after the web spam team reviews it.

Website Advertorial Penalization
Prior news releases mention that major sites have been penalized for using advertorials in their content. This goes to show you that the Google team is on top of all aspects of spam and to do things right as you may get caught.

Google Seo Video Tutorial Website Launching April 1, 2013
Speaking of doing things right. Seo Hop has decided to launch a Seo video tutorial website with hundreds of high definition videos teaching webmasters how to do things right in Google’s eyes. This will be the most valuable website for seo’s and internet marketers, or anyone hurt by Google updates panda & penguin. We will be announcing the release of this site very soon.

Author Seo Hop

chad levinHave you been hurt by the latest Google updates, Panda or Penguin? SeoHop can fix your website & increase website traffic through internet marketing.

Skype me for advice username: seo-hop
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  • tradesmenpro

    Hi, its Kashif – TheKonsultant
    Let see what happens on March 15th. I have a site all ready to be tested. It is full of spam, duplicated contents, keywords spamming and it has been always on top. No matter what Uncle Google do in term of algorithm changes, this particular website is never effected. So, for me, such announcements are always just talk talk and talk in term of this particular website.
    So, what about GUMTREE, why is it ranking above normal websites. I noticed earlier that “Gumtree” was using Google Sponsored Ads and for last few months, it has stopped and now it is ranking in generic search results on top of most of most website, even at number 1 position. Similar is the case with YELP that it is on first page with very competitive keywords. LinkedIn is another one which is on top now and so is Facebook pages. All these are advertising directories and if what is coming on first pages, then there is no need of quality contents.
    Having advertising directories like yelp, gumtree, Craigslist simple kill the concept of quality contents. Each and every such site is full of duplicated contents, stolen images and spammed information.
    If Matt Cutts is reading this, mate you really need to look into your policies of duplicated contents and giving quaoity search results.

    • seohop

      @tradesmenpro yes i would love to ask him why he would downgrade directories and upgrade these types of site like yelp

    • Faisal Kaleem

      @tradesmenpro  @fkaleem282 >> I agree with you i have also found that there are many sites are getting ranked well on Google even they are linked with high authorized websiteand SEO roundtable is also ranked well on Google with many on SEO informational keywords. Where is algo why they can’t catch the culprit.

    • Faisal Kaleem

       fkaleem282  >> I agree with you i have also found that there are many sites are getting ranked well on Google even they are linked with high authorized website and SEO roundtable is also ranked well on Google with many on SEO informational keywords. Where is algo why they can’t catch the culprit.

  • Squarefish

    I can not surmise how webmasters would feel as they watch their page rankings after every update. Might as well be overloaded with coffee!

  • Seo Seattle

    No doubt Matt is an icon of seo industry. Google is changing it’s seo strategy under his assistance. I think now most important part of seo is content. Without good content any website will not be ranked.